Creative director and brand strategist, Dubai
I started behind a camera and ended up running the whole brand. Today I take companies from strategy and identity through to the website, the campaign and the launch.
Marketing and sales lead, 2026 to now
Leading the brand and go-to-market for a trading company: positioning, identity, the website and the sales material that carries it to B2B buyers.
Creative director, from 2024
Directed campaigns from first concept to final cut, shaping the idea, the look and the production for each client.
Every asset from each brand in one place: logos, colour, photography and posts. Pick a brand, filter by type, and tap any image to see it full size.
Beyond campaigns: the brand systems, product screens, internal tools and imagery that keep a business running day to day.
Identity systems for three of Bellora’s brands, Fitguard, LATO and Bordini: logo suites, colour, type, imagery rules and guidelines that keep every team on brand.
Social posts, carousels and ad creative built on a grid, so a feed reads as one brand and new posts are quick to make.
User flows mapped before a pixel is drawn, then turned into screens and a design system the developers can build from.
An internal system for the business side: inventory, orders, invoicing and reporting in one place, designed around how the team actually works.
Studio and lifestyle product photography, plus clean cut-outs and retouching for e-commerce, catalogues and marketplaces.
Product catalogues and sales books laid out for B2B buyers, in print and as interactive PDFs.
Positioning, naming, voice and the strategy that decides what a brand says and who it says it to.
Brand kits, guidelines, social posts, packaging, catalogues and campaign design.
Brand and e-commerce sites, planned, designed and launched.
User flows, wireframes and interface design for apps, built through to release.
ERP and internal tools for inventory, orders and invoicing, designed around the team.
Studio product photography and retouching for e-commerce and catalogues.
Have a brand to build or rebuild?
hello@mshefin.com